by Jessica Jones, MS, RD, CDCES, CEO and Co-founder of Diabetes Digital, a virtual nutrition counseling platform for people with diabetes and prediabetes
I even taught a weekly prediabetes class (in English and Spanish!), and I remember standing in front of the room, confidently telling people that if they wanted to reduce their risk, they just needed to lose 5–10% of their body weight. And if they wanted to lower their risk even more? Well, they should lose even more weight. Like it was that simple.
I genuinely believed I was helping people. I even completed an adult weight management certification, where I was taught that weight loss was the key to better health outcomes. I followed the guidelines, repeated the same weight-centric messaging, and reinforced the idea that shrinking the body was the answer.
But then, in 2017, I started learning more about Health at Every Size. First, I took Evelyn Tribole’s Intuitive Eating Pro Skills course. Then, I started following the work of folks like Christy Harrison and Sabrina Strings, who each detail data that highlight the harm of weight stigma in healthcare and the ways in which weight-focused interventions often lead to worse health outcomes. Eventually, I conducted hundreds of interviews on weight-inclusive care through my own podcast, speaking with experts from all over the world. And what I learned changed everything.
Turns out, there’s research suggesting that people can improve blood sugar, lower A1c, and feel better overall without focusing on weight loss. Behavior-focused interventions—like eating balanced meals, moving in ways that feel good, managing stress, and taking medications when needed—work better for the long haul. When people feel supported and not shamed, they stick with these changes, and their health actually improves.
We’ve been sold this idea that losing weight is the magic fix for diabetes. But the reality? Long-term weight loss is incredibly rare, and for most people, weight cycling (losing and regaining weight over and over) can actually make health worse. Plus, telling someone to shrink their body doesn’t address the barriers to health like food access, stress, and medical stigma.
We also forget that health isn’t just about personal choices. Where we live, how much money we make, our access to healthcare…these things matter way more than a number on the scale. If someone is struggling to afford nutritious food or has been dismissed by doctors because of their weight, focusing on weight loss isn’t going to fix those issues. A weight-inclusive approach takes these bigger factors into account and helps people make changes that actually fit their real lives.
The Diabetes Prevention Program (DPP) study showed that yes, participants who lost weight reduced their diabetes risk, but the study didn’t separate the effects of weight loss from behavior changes. When researchers followed up 10 years later, most participants had regained the weight. However, those who continued with health-promoting behaviors—like balanced eating and movement—still maintained a reduced risk of developing diabetes, even without sustained weight loss. This suggests that the behaviors themselves may be more important than the weight loss, and for some, the weight loss may simply be an initial result of adopting those behaviors.
Even when I was diagnosed with prediabetes myself in 2024, my BMI was (and still is) considered “overweight.” However, when I made meaningful changes to my health, such as prioritizing nutrition, movement, and stress reduction, my BMI didn’t budge, yet my A1C dropped from 5.8% to 5.2%. If I had only focused on losing that recommended 5–10% of my body weight, I probably wouldn’t have made changes that were sustainable or improved my A1C as much as I did.
At my 1:1 virtual nutrition counseling company, Diabetes Digital, we’ve shifted away from weight-centric advice, and the results speak for themselves. Our clients lower their A1C, feel better in their bodies, and build habits they can actually maintain. Of course, we believe in bodily autonomy. People have the right to make the choices that feel best for them. But instead of treating weight loss as a prerequisite for health, we focus on sustainable habits that support long-term well-being. That shift has been transformative for our clients, allowing them to break free from the dieting cycle and focus on what truly improves their health.
by Jessica Jones, MS, RD, CDCES, CEO and Co-founder of Diabetes Digital, a virtual nutrition counseling platform for people with diabetes and prediabetes
Enroll in our upcoming webinar led by Jessica Jones, MS, RD, CDCES
This session provides healthcare providers with actionable strategies to integrate weight-inclusive care into diabetes management practices, focusing on improving outcomes through respect for body diversity and individual autonomy. Weight stigma is a well-documented barrier to effective care, contributing to poorer glycemic control, disordered eating, and care avoidance. By shifting from a weight-focused approach to one aligned with Health at Every Size (HAES®), providers can foster trust, enhance participant engagement, and support sustainable health behaviors.
Jessica Jones, MS, RD, CDCES, will share evidence-based insights on mitigating weight stigma and applying HAES-aligned strategies in practice. Participants will learn how to build rapport, set realistic nutrition goals, and implement interventions that prioritize blood sugar management, joyful movement, and intuitive eating. This session equips providers with tools to deliver compassionate, person-centered care, improving both clinical outcomes and the provider-participant relationship..
Course topics:
Jessica Jones, MS, RDN, CDCES, is a nationally recognized Registered Dietitian Nutritionist and Certified Diabetes Care & Education Specialist committed to making nutrition education accessible to everyone. As the CEO and co-founder of Diabetes Digital, Jessica has been pivotal in developing an innovative telehealth platform that provides tailored nutrition counseling for individuals with diabetes and prediabetes. Additionally, she co-hosts the Diabetes Digital Podcast, engaging listeners with thoughtful conversations on managing diabetes.
With over a decade of clinical experience, Jessica has contributed significantly to the field through her co-authorship of the “28-Day Plant-Powered Health Reboot” cookbook and “A Diabetes Guide to Enjoying the Foods of the World.” She also wrote the Diabetes Chapter for the Food and Nutrition Care Manual Textbook and regularly shares her insights as a columnist for SELF magazine.
As a co-founder of Food Heaven, an online platform and podcast with more than 5 million downloads, she offers essential resources on cooking, intuitive eating, and embracing body respect. Jessica’s contributions have been celebrated in prominent publications, including Oprah Magazine, Women’s Health, The Food Network Magazine, SELF Magazine, the Huffington Post, and Bon Appetit. She lives in Sacramento, CA with her husband and “spirited” Maltese Shih Tzu puppy, Poppy.
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