“They killed Tony the Tiger. They did away with Cheetos’ Chester Cheetah. They banned Kinder Surprise, the chocolate eggs with a hidden toy.”

Facing skyrocketing rates of obesity in adults and children, the Chilean government is waging war on unhealthy foods.

Here is a list of the strategies health advocates fought hard to implement:

• packaged food companies must display black warning labels in the shape of a stop sign on items high in sugar, slat, calories or fat.
• nixing iconic cartoon characters from cereal boxes.
• mandatory packing redesigns
• new labeling rules
• prohibits sale of junk food in Chilean schools
• scrubbing ads for junk food on TV or radio from 6am to 10pm.
• a ban on marketing infant formula to promote breast feeding

The goal is to transform the eating habits of an entire country.

Soaring obesity rates are forcing governments around the world to confront one of the more serious threats to public health in a generation.

Nutrition experts say the broad effort is the world’s most ambitious attempt to remake a country’s food culture. 

This hard fought campaign for health was lead by Senator Girardi, a trained surgeon with a flair for the theatrical.

“Sugar kills more people than terrorism and car accidents combined,” Giardi said in an interview as he shook a box of Trix cereal for effect. “It’s the poison of our time.”

Read more: In Sweeping War on Obesity, Chile Slays Tony the Tiger  The New York Times.

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By eating less sugar, we all get healthier.